for mums who refuse to
miss a single moment.
Every year goes faster than the one before it. maisie is the daily habit that makes sure you catch it all — the big moments, the small ones, and the ones hiding in your camera roll that you almost scrolled past. For you. For your family. For the version of yourself who showed up today.
Even getting up and having
a shower counts.
Being newly postpartum is one of the hardest things a person can do. And we are so hard on ourselves through it. maisie exists to change that.
one tiny win, every single day
Open maisie. Add a photo or a thought. Capture the best thing that happened — even if that best thing was surviving. That's it.
you're building a muscle
Gratitude isn't a personality trait. It's a practice. Every entry is a rep. Over weeks and months, you'll stop having to look for the light — you'll start seeing it in real time, as it happens.
the year becomes a book
At the end of the year, maisie turns everything you captured into a beautiful hardcover Storyboard book. A physical record of love, in your hands, forever.
Every mother deserves this.
Not just the first time.
Whether this is your first baby or your fourth, maisie meets you exactly where you are.
Nothing prepares you for how
fast it goes.
The first year is unlike anything else. It is exhausting and overwhelming and so full of love it sometimes knocks the breath out of you.
And it moves so fast that weeks disappear before you have a chance to hold onto them.
maisie gives you the infrastructure to catch it all — without adding to your to-do list. One photo. One thought. One tiny win. Every day.
At the end of the year, every entry becomes a beautiful hardcover Storyboard book. The whole year, in your hands, forever.
- Build a daily habit of gratitude from day one
- Capture milestones without the pressure of perfection
- End the year with a Storyboard book to keep forever
“future you will thank you.”
You know how fast it goes.
You've lived it.
You already know what it feels like to blink and find yourself at the end of a year wondering where it went. You know the guilt of the undocumented days. The camera roll you meant to sort through. The moments that felt unforgettable — until they weren't.
maisie is your second chance to catch it all. Not just for a new baby — for your whole family. The best thing that happened today. The moment that made everyone laugh. The small, ordinary, irreplaceable stuff of a family life being lived.
Every year is precious. Not just the first one.
- Capture the whole family — every age, every stage
- Build a yearly Storyboard book as a family keepsake
- Never lose another year to the blur of daily life
“you showed up. that's everything.”
Never miss a moment — for you, and for them.
On my worst week, I sat down to write in my calendar and thought I had nothing to say. Then I opened my camera roll.
Stevie had sat up unaided for the first time. It had been there all along.
— Sinead, maisie founder
Even the hard days.
Especially the hard days.
The postpartum period has a pull toward darkness that nobody prepares you for. maisie was built as a gentle, daily counter to that pull.
Not therapy. Not a tracker. Not another thing to feel guilty about.
Just one small act of noticing — every day — that there was something worth celebrating. And on the very hardest days, that habit is what carries you through.
future you will thank you.
Three things. That's it.
capture the moment
A photo or a few words. Whatever you have the energy for. maisie makes it frictionless — because we know what your days look like.
build the habit
Every day you show up — even imperfectly — is a rep. maisie celebrates you for it. You showed up. That's enough. That's everything.
hold the year in your hands
At the end of every year, your entries become a gorgeous hardcover Storyboard book. Every page a memory. Every entry proof of how hard you loved — this year, and every year after.
mothers are waiting.
I wish this had existed when I had my first. The second time round, I'm not missing a single thing.
— Sarah M., Dublin
This is the app I would have designed myself if I knew how. Finally something that gets what postpartum actually feels like.
— Lauren K., London
I teared up reading the concept. Take my money. Immediately.
— Emma R., Cork